7 Ways to Change a Community
An Evidence-based Approach to Community Change
#1 Providing Information
Educational presentations, workshops or seminars or other presentations of data (e.g., public announcements, brochures, billboards, community meetings, forums, Web-based communication).
#2 Enhancing Skills
Workshops, seminars, or other activities designed to increase the skills of participants, members and staff needed to achieve population level outcomes (e.g., training, technical assistance, distance learning, strategic planning retreats, curricula development).
#3 Providing Support
Creating opportunities to support people to participate in activities that reduce risk or enhance protection (e.g., providing alternative activities, mentoring, referrals, support groups, or clubs).
#4 Enhancing Access/Reducing Barriers
Improving systems and processes to increase the ease, ability, and opportunity to utilize those systems and services (e.g., assuring health care, childcare, transportation, housing, justice, education, safety, special needs, cultural and language sensitivity).
#5 Changing Consequences (incentives/disincentives)
Increasing or decreasing the probability of a specific behavior that reduces risk or enhances protection by altering the consequences for performing that behavior (e.g., increasing public recognition for deserved behavior, individual and business rewards, taxes, citations, fines, revocations/loss of privilege).
#6 Physical Design
Changing the physical design or structure of the environment to reduce risk or enhance protection (e.g., parks, landscapes, signage, lighting, outlet density).
#7 Modifying/Changing Policies
Formal change in written procedures, bylaws, proclamations, rules or laws with written documentation and/or voting procedures (e.g., workplace initiatives, law enforcement procedures and practices, public policy actions, systems change within government, communities, and organizations).